Umniah by Beyon and Red Bull Continue Partnership to Create Experiences That Bring Youth Together Through Sport, Music and Entertainment

 Umniah by Beyon, recognized as Jordan’s Best Mobile Network, continues its partnership with Red Bull, building on its ongoing presence across sports, music and entertainment experiences that bring young audiences together. The latest chapter of this partnership was marked by the 2026 Red Bull Car Park Drift Jordan Finals.

The partnership reflects Umniah’s long-standing approach to being present in the spaces that matter to its customers and where their passions come to life. From sports and music to entertainment and live experiences, the company has built a diverse portfolio of sponsorships and partnerships that allow it to connect with younger audiences beyond traditional telecom touchpoints and create experiences that feel relevant to their world.

This approach came to life at the 2026 Red Bull Car Park Drift Jordan Finals, which brought together motorsport, music, entertainment and content creators, attracting a strong audience and generating extensive engagement across both television and digital platforms.

The competition saw Anas Al-Hello claim the Jordanian title for the third time, earning his place to represent Jordan at the global finals. The event also marked a significant milestone with Mira Al-Tarzi becoming the first female driver to compete in the Jordanian national finals of Red Bull Car Park Drift, bringing a new dimension to the competition and highlighting the growing presence of women in motorsport.

The experience extended beyond the competition itself. Rally and drift champion Abdo Feghali delivered a special drift experience for a number of attendees, before the evening concluded with a live performance by Autostrad. The event also brought together influencers and content creators, extending the experience beyond the venue and driving further engagement across digital platforms.

Commenting on the partnership, Dina Al-Daoud, Executive Director of Brand and Corporate Communications at Umniah, said: “We don’t see sponsorships as simply placing the Umniah brand at an event. We see them as an opportunity to get closer to our customers and meet them in spaces that reflect their interests and passions. That’s why, over the years, we have built a consistent presence across sports, music and entertainment, working with partners such as Red Bull to create experiences that young audiences genuinely connect with and feel part of.”

She added: “Our choice of partnerships is intentional. We look for platforms that naturally align with the spirit of Umniah and what we want our brand to represent. The speed, performance and ambition to push boundaries that define motorsport have a natural connection with Umniah and with the strength of our network, recognized as Jordan’s Best Mobile Network. That is the kind of connection we look for between our brand and the experiences we choose to be part of.”

The partnership between Umniah and Red Bull will continue to bring new experiences and moments to audiences across Jordan, as part of Umniah’s broader portfolio of partnerships across sports, music and entertainment, and its commitment to showing up where young audiences come together around the things they love.